The Joburg Market and how it has stimulated industrial growth in City Deep, Johannesburg

Johannesburg is South Africa’s financial epicenter for so many various reasons, and the voyage to this iconic location has always very much been around the exploration into the gold that was found in the region during the frontier and settler days. Most associate the city with either commerce or industry yet few would ever believe that a fresh produce market has played such a pivotal role in the development of the cities vibrant landscape and economy.

The Joburg Market has been running since 1893 in the Newtown area yet in the early 1970’s popularity for the extensive array of fresh produce had grown to the point where the original owners were forced to find more suitable premises as their operation grew exponentially. So from 1972, they moved to their current location in City Deep and the rest is history. 

Today Joburg Market is widely regarded as the biggest fresh produce market on the entire African continent and any self-respecting retailer, storekeeper, hawker, restaurateur, housewife or exporter will visit the market daily to service their fruit and veg needs.

“The Joburg Market has an interesting and illustrious history that dates back to the 19th Century. The Market has its origins in what was then called Market Square in the centre of Johannesburg in 1893. As the City grew, the market also attracted huge volumes of both producers and buyers, prompting authorities to move it to Newtown, west of the city centre”. - http://www.joburgmarket.co.za. Johannesburg as a city has no shortage of markets including Neighbourgoods Market, Johannesburg Fresh Produce Market, and Arts on Main, Rosebank Sunday Market, BluBird Wholefood Market, Sylvia’s Outdoor Market, Jozi Real Food Market and the Panorama Flea Market. The Joburg Market is also popular for being the home of other prominent industries that service the area as well as the rest of South Africa including heavy machinery specialists such as forklift distributors. Not to mention leading brands such as Clover SA’s distribution facility, Belting supply services, Wilec, BEP Bestobell, C. Steinweg Bridge, Sequence Logistics, Greenhouses Technologies, Freddy Hirsch Group, City Deep Auto and Tru-Cape Fruit Marketing.

The market was initially titled Johannesburg Fresh Produce Market yet the said powers in charge decided that change was in order. “By 2009, the Market had become highly successful and a leading player on the African continent in the fresh produce sector. To enhance its brand and new reputation, a decision was taken to change the company name from Johannesburg Fresh Produce Market to a simpler Joburg Market with a new logo.” - http://www.joburgmarket.co.za.

City Deep is also home to South Africa and Africa’s largest dry port and leading industrial property brokerage API Property Group have highlighted the area as being a pivotal expanse for industry largely due to aspects such as the Joburg Market. The leading brokerage has 34 listed industrial properties available for rental in and around City Deep hence it’s a clear indication of the popularity this area holds for industrial and commercial purposes. Its locality to key facilities such as this world-class market has given business owners even more reason to operate out of this great area within sprawling Johannesburg.

So many great industries, companies, and markets have already decided to make this iconic and historical Johannesburg location their home. The Joburg Market and all these other prominent industrial businesses might not have that much in common in terms of how their businesses work but they all see the value in operating in a location such as this. Why not follow suit by contacting an API  broker from this leading property brokerage in the area and start your new venture out of City Deep.